Marketing Planning

by Stephan Sorger

5/5

$172.99

Hardcover

$14.99

eTextbook

$14.99

ISBN-13: 9780132544702

ISBN-10: 132544709


This is the electronic version of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. ÒMarketing Planning: Where Strategy Meets ActionÓ offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the bookÕs unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.ÊÊ

Customer Reviews

Great Site

5.0 rating
May 12, 2020

Textbooks are a great and affordable price! Will definitely buy again.

T'Niya

LOVe the free textbook offer

5.0 rating
March 18, 2020

I sent a link to my classmates and was able to get my textbook for free. I wasn’t sure at first but thankful and happy I tried. I got to download the book immediately .

A MArtin

This Site is a Great Find for online books

5.0 rating
February 10, 2020

I was skeptic at first due to the amazing price but ordered my first book. As soon as I completed my purchase the link was right there to download my book. Great quality and I will be checking back for more books in the future!

Cory

This Was A Great FInd

5.0 rating
February 9, 2020

We all know textbooks are overpriced, and I was ecstatic over finding this book at this price.

Kiplon L. Taylor

Was searching the entire Internet, but finally got it for the best price.

5.0 rating
February 6, 2020

Thank you so much bookpanthers, I got my text book for the best price on internet. And even the best thing is i got a coupon for sharing the link, across my class to get a free text book. With the help of this website, i am way to go with my subject.

Jeyanthi Meenakshisundaram

Attention

To ensure the safety of our staff and valued customers, we have made all of our textbooks fully downloadable and can be viewed on any device.