Persuasion: Social Influence and Compliance Gaining 6th ed
by Robert H Gass
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.
Instructors can also use the books downloadable test bank, instructors manual, and PowerPoint slides in preparing course material.
Textbooks are a great and affordable price! Will definitely buy again.
LOVe the free textbook offer
I sent a link to my classmates and was able to get my textbook for free. I wasn’t sure at first but thankful and happy I tried. I got to download the book immediately .
This Site is a Great Find for online books
I was skeptic at first due to the amazing price but ordered my first book. As soon as I completed my purchase the link was right there to download my book. Great quality and I will be checking back for more books in the future!
This Was A Great FInd
We all know textbooks are overpriced, and I was ecstatic over finding this book at this price.
Was searching the entire Internet, but finally got it for the best price.
Thank you so much bookpanthers, I got my text book for the best price on internet. And even the best thing is i got a coupon for sharing the link, across my class to get a free text book. With the help of this website, i am way to go with my subject.