Retailing Management

by Michael Levy

5/5

$112.99

eTextbook

$14.99

Hardcover

$112.99

ISBN-13: 9780078028991

ISBN-10: 007802899X


Retailing Management’s 9th edition places critical and practical emphasis on five exciting new developments in retailing’s high tech global growth industry: (1) big data and analytical methods for decision making (2) communicating with customers and enhancing the shopping experience with social media and smart phones (3) utilizing mobile channels and providing a seamless multichannel customer experience (4) engagement in corporate social responsibility and the social considerations of business decisions and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart Home Depot Amazon Starbucks and Kroger the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM Procter & Gamble and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market’s leading Retailing franchise.Retailing Management is proud to welcome Dhruv Grewal Toyota Chair of Commerce and Electronic Business and Professor of Marketing at Babson College to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007 round out this powerful author team.

Customer Reviews

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4.0 rating
October 9, 2020

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Great EBook Deal

5.0 rating
October 3, 2020

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Alex Myers

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5.0 rating
September 28, 2020

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Shylene

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5.0 rating
September 24, 2020

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It Does Really Work

5.0 rating
September 24, 2020

I found this site and I was going to purchase the book when I saw the program to get it for free. I copy the link, email all my classmates on canvas, took a screen picture, and sent it to them, next morning I received the code and I applied to the cart and I got my pdf download. It’s real and the pdf is real and it works, all pages opened. Thank you so much!!!

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