Setting the Table: The Transforming Power of Hospitality in Business
by Danny Meyer
**The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack**
Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Dannys story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done.
*Setting the Table* is landmark a motivational work from one of our eras most gifted and insightful business leaders.
### Amazon.com Review
In October 1985, at age 27, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City’s most revered restaurants–Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world’s most dynamic restaurant organizations, which includes 11 unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?
In this landmark book, Danny shares the lessons he’s learned while developing the winning recipe for doing the business he calls “enlightened hospitality.” This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.
Full of behind-the-scenes history on the creation of Danny’s most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, *Setting the Table* is a treasure trove of innovative insights that are applicable to any business or organization.
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**Service with a Smile: Dishing with Danny Meyer**
Is the customer *always* right? According to Danny Meyer, one of America’s leading restauranteurs, the answer is no–but “they *must* always feel heard.” Named one of the most influential New Yorkers of 2006 by *New York* magazine, Meyer, the founder and co-owner of 11 of Manhattan’s most influential restaurants, including Union Square Cafe, Gramercy Tavern, Tabla, The Modern, Blue Smoke, and Shake Shack, has penned *Setting the Table: The Transforming Power of Hospitality*, a business book that reads like food lit and equal part personal memoir. Amazon.com senior editor Brad Thomas Parsons took some time from his daily long-distance day-dreaming of Shake Shack and caught up with the ever-gracious Danny Meyer over e-mail to ask about his new book, the Food Network, his favorite cookbooks, insider tips on dining out, and much more.
Read our Amazon.com interview with Danny Meyer
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**More from Danny Meyer**
*Union Square Cafe Cookbook*
*Setting the Table* [Audio CD]
*Second Helpings from Union Square Cafe*
### From Publishers Weekly
With the same grace and generosity displayed in his dining rooms, Meyer’s instructive how-we-did-it account shares lessons learned on his way to becoming CEO of Union Square Hospitality Group. Meyer opened Union Square Cafe in 1985 when he was 27 years old. It hit its stride three years later when he hired chef Michael Romano, and Meyer charts its evolution from a neighborhood to international institution. Initially cautious about expansion, he opened Gramercy Tavern with chef Tom Colicchio three years later, eventually broadening his New York City restaurant empire to 11 establishments including Eleven Madison Park, Tabla, Blue Smoke, Shake Shack and the Modern. Meyer makes a distinction between service (“the technical delivery of a product”) and the “Enlightened Hospitality” at the core of his business strategyboth necessary for restaurant success. He notes that hospitality “is how the delivery of that product makes its recipient *feel*” and shares tips like hiring “51 percenters,” or staff with “skills divided 51-49 between emotional hospitality and technical excellence,” and the “Five As” for addressing mistakes: awareness, acknowledge, apologize, act, additional generosity. This honest, modest book will appeal most to foodies and aspiring restaurateurs but also offers insight for entrepreneurs in any industry.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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